Brands

ITALIAN DESIGN TO A GLOBAL MARKET

A performance bicycle company characterized by product driven technology. Bianchi believes the frame is the heart of the bicycle and it’s constantly investing in material technology with the aim to produce the best bikes in the world. Bianchi offers to the market a complete range of models for Road, MTB, City-Fitness, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), same as all graphics and colour combinations. With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and then titanium, and now to the most advanced material: carbon.

HOME OF THE ICONIC LEFTY FRONT SUSPENSION

Founded in a loft above a pickle factory by Joe Montgomery and crew, Cannondale started as an outdoor gear company. The name came from the Cannondale train station across the road. Cannondale’s first cycling product with wheels was the legendary Bugger, the world’s first bicycle-towed trailer. It was the first of many profound cycling innovations. This bike started a revolution! It was the first production oversized aluminum frame and its light weight and efficient stiffness set a new standard for performance and kick-started the era of aluminum. The introduction of the iconic Lefty single-sided front suspension solidified Cannondale’s reputation for fearless innovation. Lighter, Stiffer, Stronger and Smoother than any other fork in the world, the latest versions of Lefty are still turning heads today.

GERMAN ENGINEERING & DESIGN

MERIDA bikes are still very much ‘made by hand’ and that process starts with the many individuals who make up their highly skilled R&D teams. From marathon racer to bike packing enthusiast, from track specialist to Enduro lover and from semi-professional road racer to ironman competitor, MERIDA’s team does not only bring experience and knowledge in their corresponding fields to work in the morning but also the undisputed love for everything bike, and the unstoppable desire to make ever better bikes. Their team accompanies the birth of a new bike from the conceptual beginning, all the way through the development stages and onto the production process. But the development does not stop there, as small improvements and upgrades are constantly looked at and integrated when possible.

SMALL BIKES WITH BIG ATTITUDE

Muna is one of the fastest growing kids bicycle brands in South Africa. All their bikes are specifically tailored for little ones looking to learn the ropes.

The Muna range is specifically crafted for children with bicycles ranging from the entry-level push bike, onto the ideal first pedal bike (training wheels), and finally on to 20″ free pedalling bicycles.

Let your children learn to ride with confidence on a Muna bicycle.

ENABLING CYCLISTS TO GO FURTHER

The varied topography that makes up their vast Canadian landscape, inspires and shapes Norco Bicycles. They believe in performance above all else and promise to listen, innovate and ride.

The goal is that their bicycles inspire confidence in everyone who rides them, and that everyone who throws their leg over a Norco Bicycle will be in a better position to realize their full potential. They believe that peoples lives are enriched by cycling; whether on roads or trails, they see a world with unlimited riding potential.

FURTHER, FASTER & HIGHER, FOR LONGER

Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Their first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But Santa Cruz’s founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since Santa Cruz have tried to build bikes that allow riders to go further, faster, and higher, for longer.

CLASSIC BIKES FOR A MODERN ERA

From its very beginning in Chicago, Illinois, the Schwinn® mission has been to develop bicycles that allow people to experience the confidence and freedom that comes from riding a bike. Schwinn® believes that learning to ride a bike is a rite of passage. It offers fun and adventure. For riders of all ages, it develops confidence, strength, and capability, along with a sense of self-reliance.

Over the last century the bicycles, the designs, and the riders have evolved, but their desire to inspire biking journeys and to help people make memories that last a lifetime has remained strong. At Schwinn® they believe no one can write your journey, only you can.

ENDORPHIN, THE FIRST CARBON MTB

Scott is a result of one man’s restless innovation that crossed multiple sport diciplines. Charley French, fueled by his own passion for the mountains, never ceased to evolve and better the gear he created and used. Scott’s origin story was born through the sport of skiing. Revolutionized with a technical innovation from Ed Scott, a talented engineer and ski racer living in Sun Valley, Idaho. Ed Scott’s invention of the first tapered aluminium ski pole immediately replaced the sport’s existing use of bamboo and steel.

That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned SCOTT as a technical product leader in the skiing market. Ed Scott’s initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.

MAKE THE SMART CHOICE

Foudned in 2005, they started Titan Racing with only one bike that filled a gap in the market. Since then they have tirelessely combined their passion for bikes with the empowerment they bring and have grown into a bike brand that’s focused on it’s customers, the riders.

At Titan Racing they have set out to offer their customers more than just another bike. They strive to offer next level products at fair value and aim to improve the overall customers riding experience. Titan Racing’s designers look to create frames with forward thinking geometry, functional designs and a stylish looks. They also pair this with clever part choices that allows them to offer the best in category bikes for their customers.

Ride Unleashed

Giant Manufacturing Company was founded by King Liu in Taiwan. Led by King's manufacturing expertise, the company starts producing bicycles for some of the world's top cycling brands. Giant introduced the CADEX carbon fiber road bike in 1987, becoming the first bicycle maker to apply computer-aided design and volume production techniques to the production of carbon fiber road bikes. In 2008 Liv, a new cycling brand dedicated solely to female riders, is established with new bikes, gear and stores worldwide.

‘Porsche of race bikes.’

In the world of premium bike brands, BMC have spent decades building and pushing technologies to the limits.

The earliest days of BMC saw fast and monumental innovation across the bicycle industry. The late 80’s and early 90’s defined the ambitions of our sport, and BMC was perfectly positioned to make the fastest of those ambitions real.

In the decades since, they have led the refinement of many of these advancements, as well as entirely new innovations, all with a common theme of creating speed. This singular focus on speed has led BMC to become the brand they are today: fast, unrelenting, and iconic.

The BMC team is now over 150 people, and hundreds more supported athletes. We are still based where we began, in Grenchen, Switzerland.

Promise of speed you can afford

Signal Bikes is named after Cape Town’s iconic Signal Hill, drawing its inspiration from the Mother City’s unique energy and rugged outdoor lifestyle.

Fundamental to the essence and credibility of Signal Bikes is the partnership with Oli ‘Pinner’ Munnik, a born and bred Capetonian, whose proven racing pedigree and one-of-a-kind vibe enables Signal Bikes to deliver its promise of speed you can afford.